ING · TWYP

ING wanted to position its shared payment for friends App in one key place: music festivals. The intention was to connect with young people and present them with content that was not only relevant but that would also encourage them to download and use the Application. Would four YouTubers be able to survive a festival using only Twyp and not a single euro in cash?

This is how ‘TwypTubers’ was born, set within an innovative Branded Content format that sent these YouTubers to music festivals with nothing in their pockets but with Twyp downloaded to their mobile phones.

In this project I worked on creating the teaser, editing promotional videos and in the conceptualization and feedback of the case.